ONAMUSI, Abiodun B.; 						ANAFI, Olanrewaju I.; 						TRIHUDIYATMANTO, M..
 Beyond Endorsement: How Customer Equity Shapes the Celebrity Endorsement–Loyalty Link in Nigeria’s Telecom Sector.
<strong>NIU Journal of Management Sciences</strong>, [S.l.], v. 12, n. 2, p. 5-14, june 2026.
ISSN 3007-1895.
Available at: &lt;<a href="https://niujournals.ac.ug/ojs/index.php/NIUJMS/article/view/2501" target="_new">https://niujournals.ac.ug/ojs/index.php/NIUJMS/article/view/2501</a>&gt;. Date accessed: 04 july 2026.
doi: <a href="https://doi.org/10.58709/niujms.v12i2.2501">https://doi.org/10.58709/niujms.v12i2.2501</a>.