Onamusi, A., 		Anafi, O., & 		Trihudiyatmanto, M.
(2026).
 Beyond Endorsement: How Customer Equity Shapes the Celebrity Endorsement–Loyalty Link in Nigeria’s Telecom Sector.
<em>NIU Journal Of Management Sciences, 12</em>(2), 5-14.
doi:10.58709/niujms.v12i2.2501