Onamusi, Abiodun, 		Anafi, Olanrewaju, AND 		Trihudiyatmanto, M..
" Beyond Endorsement: How Customer Equity Shapes the Celebrity Endorsement–Loyalty Link in Nigeria’s Telecom Sector" <em>NIU Journal of Management Sciences</em> [Online], Volume 12 Number 2 (22 June 2026)