OMONIYI, Imouokhome Ebun; 						OSASERE, Iyamu Gloria.
 Product Quality and Consumer Purchase Decisions in the Nigerian Soft Drink Industry.
<strong>NIU Journal of Management Sciences</strong>, [S.l.], v. 12, n. 2, p. 33-42, june 2026.
ISSN 3007-1895.
Available at: &lt;<a href="https://niujournals.ac.ug/ojs/index.php/NIUJMS/article/view/2504" target="_new">https://niujournals.ac.ug/ojs/index.php/NIUJMS/article/view/2504</a>&gt;. Date accessed: 05 july 2026.
doi: <a href="https://doi.org/10.58709/niujms.v12i2.2504">https://doi.org/10.58709/niujms.v12i2.2504</a>.