OMONIYI, Imouokhome Ebun; 						OSASERE, Iyamu Gloria.
 Social Media Influencer’s Credibility and Consumer Purchasing Behaviour in Benin City, Nigeria.
<strong>NIU Journal of Management Sciences</strong>, [S.l.], v. 12, n. 2, p. 95-106, june 2026.
ISSN 3007-1895.
Available at: &lt;<a href="https://niujournals.ac.ug/ojs/index.php/NIUJMS/article/view/2510" target="_new">https://niujournals.ac.ug/ojs/index.php/NIUJMS/article/view/2510</a>&gt;. Date accessed: 04 july 2026.
doi: <a href="https://doi.org/10.58709/niujms.v12i2.2510">https://doi.org/10.58709/niujms.v12i2.2510</a>.