AGBONIFOH, Christopher Ihionkhan; 						OKODUGHA, Nathaniel.
 Pricing Strategies and Consumers Purchasing Decisions in Small and Medium Enterprises in Benin City, Edo State.
<strong>NIU Journal of Social Sciences</strong>, [S.l.], v. 11, n. 2, p. 139-147, june 2025.
ISSN 3007-1690.
Available at: &lt;<a href="https://niujournals.ac.ug/ojs/index.php/niujoss/article/view/2183" target="_new">https://niujournals.ac.ug/ojs/index.php/niujoss/article/view/2183</a>&gt;. Date accessed: 19 june 2026.
doi: <a href="https://doi.org/10.58709/niujss.v11i2.2183">https://doi.org/10.58709/niujss.v11i2.2183</a>.