MOHAMMED, Akinsanya Alade.
 Strategic Integration of AI-CRM Capabilities for Sustainable Marketing Performance in Lagos State, Real Estate Sector: Ab Holistic Lifecycle Approach.
<strong>NIU Journal of Social Sciences</strong>, [S.l.], v. 12, n. 1, p. 7-15, mar. 2026.
ISSN 3007-1690.
Available at: &lt;<a href="https://niujournals.ac.ug/ojs/index.php/niujoss/article/view/2412" target="_new">https://niujournals.ac.ug/ojs/index.php/niujoss/article/view/2412</a>&gt;. Date accessed: 30 may 2026.
doi: <a href="https://doi.org/10.58709/niujss.v12i1.2412">https://doi.org/10.58709/niujss.v12i1.2412</a>.