GIG Work and Career Intention among University Students

Abstract

The rapid rise of the gig economy driven by digital platforms and technological innovation has greatly altered traditional employment patterns. This study investigated the relationship between gig work and career intention among university students in Nigeria. The variables of interest are inclusiveness, flexibility, and job autonomy. A cross-sectional survey design was employed with data collected from 355 students at the Western Delta University, Oghara, Delta State and University of Benin, Benin City, Edo State who actively engaged in gig work. Descriptive and inferential statistical analyses such as correlation and multivariate regression were used to analyse the data collected using SPSS 24 software. The findings revealed that inclusiveness, flexibility, and job autonomy have a positive and significant impact on students’ career intentions. Flexibility is the most significant predictor, followed by job autonomy and inclusiveness. The study recommends that policymakers and educational institutions should collaborate to enhance digital infrastructure and digital skills training for university students to promote a more equitable access to gig opportunities.

Keywords: Career intention, Flexibility, Gig economy, Inclusiveness, Job autonomy.